I would be lying if I said that it was an easy decision, or that it had no emotional byproducts. I ought to write a post-mortem one day. I surely will.
But in all this melancholy, there still is an upside: we are receiving dozens emails from our users. All of them, while a bit surprised, are wishing us the best of luck with our future endeavors. Several of our competitors also dropped us a few lines to say goodbye. Very classy indeed.
I am honestly surprised, and touched. I didn’t expect it – not at these levels at least.
We always tried to treat our users like we’d treat our friends, and I guess it has worked. I guess you get what you deserve.