What. The. Hell.
Remember the Volunia Launch? Everyone and their cat pointed out that the launch was a disaster from a communication/marketing perspective, and that the site looked like something from the nineties.
Since then, the graphic appearance of the social search engine has changed slightly – not enough in my opinion, but at least it has changed.
Remember the original pre-release video of the founder presenting Volunia? It was so horrible that everyone thought the project had no future with these people around. Not with much surprise, the founder recently left the company. I have no idea but perhaps the problem was in fact that guy.
Now watch this recently-released video:
Night and day.
They should have done this months ago. It’s a modern startup-style video, well edited, and it actually makes you want to learn more about the project. Just after watching this video, I completely changed my mind about Volunia. They are not clueless. There is hope!
If the damage done so far is not too big, I believe someone is going to acquire them.